01
Patient-education content
Clear, credible posts on what chiropractic actually treats and how — the education that turns a skeptical scroller into a booked consult. What actually happens on a first visit, what an adjustment feels like, what conditions respond well to care — the plain answers that move someone from “curious” to “booked.”
02
Adjustment & recovery video content
Short, professional clips explaining common conditions and treatments — the format that builds the most trust before a first visit. A short clip explaining posture, a common misalignment, or what a treatment plan actually involves builds more credibility in thirty seconds than a paragraph of jargon ever could.
03
Patient relief stories & review graphics
Your 5-star reviews and consented patient wins turned into branded social proof that speaks directly to someone still deciding. With consent on file, real patient wins — described in their own words, never overstated in ours — become some of the most persuasive content a skeptical scroller will see.
04
Fast replies to new-patient questions
Comments and DMs about insurance, availability, and “does this help my [condition]” answered same business day. Questions about cost, insurance, and “will this help my sciatica” get a same-day answer instead of sitting in your inbox until the person books somewhere else.
05
Instagram, Facebook, TikTok & more
Posted where patients compare local chiropractors — Instagram, Facebook, TikTok, Pinterest, and Threads on every plan, six platforms with LinkedIn added on Cube Prime for multi-provider practices. Short-form video tends to perform especially well for chiropractic content — it's the format best suited to actually showing what an adjustment or stretch looks like, rather than just describing it.
06
Monthly performance recap
Which topics drove the most new-patient inquiries, and what we're focusing on next month. We'll flag which topics — posture, sports recovery, headaches — are actually driving inquiries, so next month's content leans into what's working instead of guessing.
07
What an actual month looks like
Week one, we plan around your calendar — a new treatment you're offering, a seasonal focus like sports injuries or desk-posture content. Weeks two and three, education, video, and review content goes out on schedule while we watch for cost and insurance questions in the comments. Week four, we review what drove the most saves and inquiries and use it to shape next month's mix. Everything is drafted for your approval first — nothing goes out that you haven't seen.
08
Will this content make unverified health claims?
No — we write in marketing terms, not clinical ones. Content focuses on what a visit involves, what patients say about their experience, and how to book, never on promising a specific outcome or diagnosing a condition. That line matters to us as much as it does to you.