IncubeSocial

Health & Wellness — Social Media Vertical

The practice new patients pick before they ever call.

Most patients choose a dentist online, weeks before they book — scrolling reviews, checking your smile gallery, deciding if your office feels modern or forgotten. We keep that presence warm, current, and booking-ready every single day. That first scroll through your feed either calms a nervous patient down or sends them straight to the next search result — which is exactly why it can't be the one thing running on autopilot.

No contracts. Cancel anytime in one click. First posting cycle live within 5 business days.

Built for dentists focused on patients, not on posting.

  • Patients decide before they ever dial your number

    By the time someone calls to book, they've already scrolled your reviews and your last few posts — a quiet or dated feed quietly loses that patient to the practice down the street. By the time they're comparing you to the practice two exits away, they've already formed an opinion from a five-second scroll — long before your front desk gets the chance to make a first impression on the phone.

  • Dental anxiety is real, and it starts online

    A cold, clinical presence reinforces the fear that keeps people canceling appointments. Warm, friendly content is often the first thing that puts a nervous patient at ease. A stock-photo smile and a caption full of jargon does nothing to calm someone who's been putting off a visit for years — but a quick, friendly video of your actual team often does more to ease that fear than anything said at check-in.

  • Between patients, there's no time to post

    Your chairs are full and your day is booked — exactly while the next patient is comparing dental practices online and deciding who looks trustworthy. Even a hygienist or office manager who's happy to help ends up squeezing a caption in between patients, which usually means it either doesn't happen or goes out rushed, without much thought to what's actually being said.

  • A quiet feed reads as a quiet practice, even when you're fully booked

    Plenty of thriving practices simply haven't posted in months — not because business is slow, but because nobody has the bandwidth. To a prospective patient scrolling past, though, an inactive profile looks the same whether the practice is struggling or slammed, and they have no way to tell the difference except to keep scrolling to the next dentist.

What runs every month for your practice

01

Patient-education content

Clear, friendly posts on the questions patients actually type into Google — whitening, Invisalign, first-visit nerves — positioning your office as the approachable expert. Whitening myths, what Invisalign actually feels like week to week, what to expect at a first cleaning — the plain-language answers that turn a nervous search into a booked consult.

02

Behind-the-chair video & reels

Quick, welcoming clips of your team and office — the format that does the most to calm a nervous new patient before their first visit. A quick clip of your hygienist explaining a cleaning, or your team decorating for a holiday, does more to humanize the office than any polished stock photo — and it's the format patients actually stop scrolling for.

03

Smile transformation & review graphics

Your 5-star reviews and consented before/after smiles turned into shareable, professional proof for the next patient deciding where to book. With signed consent on file for every before/after we use, we turn real results into clean, professional graphics that do the reassuring work a five-star rating alone can't do on its own.

04

Fast replies to booking questions

Comments and DMs about insurance, availability, and “are you accepting new patients” answered same business day, before that lead calls someone else. A comment asking “do you take my insurance” that sits unanswered for two days is a lead that's already called someone else — we make sure it doesn't sit that long.

05

Instagram, Facebook, TikTok & more

Posted where patients research dentists — Instagram, Facebook, TikTok, Pinterest, and Threads on every plan, six platforms with LinkedIn added on Cube Prime for multi-doctor practices. Most new-patient searches start on Instagram or a Google Business listing pulling from your posts, so we prioritize the platforms where dental decisions actually get made, not just the ones with the biggest audience.

06

Monthly performance recap

Which posts drove the most new-patient inquiries, and what we're focusing on next month. We'll tell you plainly if Invisalign content is outperforming whitening posts, or if reels are driving more saves than static graphics — and adjust next month's plan around it.

07

What an actual month looks like

Week one, we plan around your calendar — a new associate starting, a seasonal whitening push, an Invisalign promotion you want highlighted. Weeks two and three, content goes out on schedule — a mix of education, behind-the-chair moments, and review graphics — while we monitor comments for booking questions. Week four, we review what drove the most engagement and saves, and fold that into next month's content. You approve everything before it's live; nothing surprises you on your own feed.

08

Can you actually use our patients' before-and-after photos?

Only with the patient's written consent, which we'll help your front desk collect as a normal part of checkout — never assumed, never without a signature on file. If a practice doesn't have consented photos yet, we build the same trust with team, office, and process content until you do.

Dentists — tailored to your industry

Three ways to get your Dentists social handled.

Per practice, billed monthly. Multi-doctor offices: ask about the practice rate.

Cube Start

$95/mo

A steady, on-brand presence to get you visible.

  • 5 platforms, 1 posts + 1 stories / week
  • 25 comment replies/mo
  • Human review on every post
  • Profiles optimization (one-time)
  • Content calendar
  • Monthly Summary reporting
  • Patient-education content

Cube Grow

$295/mo

Build real momentum for your industry.

  • 5 platforms, 2 posts + 2 stories / week
  • 50 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Carousel graphics
  • Content calendar
  • Active Engagement
  • Performance Report reporting
  • Behind-the-chair video & reels

Cube Active

$395/mo

Full-funnel posting for your industry.

  • 5 platforms, 3 posts + 3 stories / week
  • 100 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Branded graphics + captions
  • Generative graphics
  • Content calendar
  • Hashtag research
  • Active Engagement
  • Strategy Report reporting

Build your own — add anything to any plan

Every plan is a starting point. Mix in exactly what your dentists needs.

  • Priority Content Delivery — +$55
  • Extra Social Platform — +$79/mo
  • UGC Video Add-On — +$95
  • Review Management — +$99/mo
  • Paid Ads Management — +$195/mo
See all add-ons on Pricing →

Setup takes one 20-minute brand call. First post goes live within 5 business days. Different industry? See all Industry Cubes.

Get your Mondays back — and improve your social media game every single week.

Start with the Dentists Cube