IncubeSocial

Mortgage — Social Media Vertical

Pre-approved before the first showing — because they found you first.

We turn your rate updates, loan know-how, and closing wins into a steady content run — so the buyer starting their home search finds a broker who already looks like they know what they're doing.

No contracts. Cancel anytime in one click. First posting cycle live within 5 business days.

Built for the broker chasing rate locks, not a content calendar.

  • Rates change weekly, your feed doesn't

    You're tracking rate moves all day for your clients — but if none of that shows up online, buyers have no way to know you're the one watching it for them. A buyer who sees you posting real-time rate context assumes, correctly, that you'll be just as on top of their file.

  • Buyers shop lenders before they call one

    Most homebuyers compare two or three lenders before they ever pick up the phone. A quiet profile means you're not even in that comparison. The lender whose profile actually explains something wins the first call more often than the one who just posts a logo.

  • A closing deserves more than a text thread

    Every “we closed on time” is proof you deliver under pressure. Left buried in a group text, it never reaches the next buyer deciding who to trust with their loan. A steady stream of "closed on time" posts does more to earn the next realtor referral than any pitch ever could.

  • Realtor partners notice when you go quiet too

    Realtors send business to the loan officer who looks active and on top of the market, not the one whose last post was from a rate environment that no longer exists. A stale profile doesn't just cost you direct buyer leads — it quietly costs you the next realtor referral too.

What runs every month for your pipeline

01

Rate & market-update posts

Plain-English updates on where rates stand and what it means for buyers right now — the kind of timely content that makes you the broker people check in with. Even a buyer who isn't ready yet remembers who kept them informed when they finally are.

02

First-time buyer & loan-program explainers

FHA, VA, down-payment assistance, pre-approval basics — explained simply enough that a nervous first-time buyer calls you instead of Googling it alone. A clear explainer on down-payment assistance often reaches buyers who assumed homeownership wasn't possible for them yet.

03

Closing & testimonial graphics

Branded “Closed On Time” graphics and client testimonials posted within 24 hours — social proof for the next buyer sizing up who to trust with financing. Realtors scrolling past a "Closed On Time" post remember it the next time one of their buyers needs a lender referral.

04

Fast replies to DMs & comments

A rate question in your comments gets a same-business-day answer, not silence while they call the lender down the street. That answered question often turns into a pre-approval application the same day.

05

Instagram, Facebook, TikTok & more

Posted across Instagram, Facebook, TikTok, Pinterest, and Threads on every plan. Brokers who want LinkedIn for realtor referral partners can step up to Cube Prime, where it's included. Short videos breaking down a loan program tend to get shared among first-time buyers far more than a static graphic does.

06

Monthly performance recap

Which rate-update post reached furthest, which closing graphic drove the most profile visits, and what we're focusing on next month. You'll see exactly which post actually drove profile visits, so you know what buyers are paying attention to right now.

07

What a normal week looks like

You send us the current rate outlook and anything worth flagging — a program change, a closing, a question you got twice that week — in a quick text or call. We turn it into posts, send them back for a look, and schedule the week once you've signed off. On a slower week, first-time-buyer education content keeps the feed moving without needing anything new from you.

08

Nothing goes out that could read as a rate promise

We write rate and market content as "here's where things stand," never as a locked-in promise — the same caution your own disclosures already require. If your company has specific compliance or NMLS disclosure language, we build it into the post template from day one.

Mortgage Brokers — tailored to your industry

Three ways to get your Mortgage Brokers social handled.

Per loan officer or branch, billed monthly. Teams of 2–5 LOs: ask about the shared-calendar rate.

Cube Start

$95/mo

A steady, on-brand presence to get you visible.

  • 5 platforms, 1 posts + 1 stories / week
  • 25 comment replies/mo
  • Human review on every post
  • Profiles optimization (one-time)
  • Content calendar
  • Monthly Summary reporting
  • Rate & market-update posts

Cube Grow

$295/mo

Build real momentum for your industry.

  • 5 platforms, 2 posts + 2 stories / week
  • 50 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Carousel graphics
  • Content calendar
  • Active Engagement
  • Performance Report reporting
  • First-time buyer & loan-program explainers

Cube Prime

$495/mo

Maximum reach, fastest turnaround, done-for-you.

  • 6 platforms, 4 posts + 4 stories / week
  • 150 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Branded graphics + captions
  • Carousel graphics
  • Generative graphics
  • Content calendar
  • Hashtag research
  • Active Engagement
  • Instagram followers growth
  • Strategy Report reporting
  • SEO foundation + 2 articles/mo
  • 1 UGC video/month

Build your own — add anything to any plan

Every plan is a starting point. Mix in exactly what your mortgage brokers needs.

  • Priority Content Delivery — +$55
  • Extra Social Platform — +$79/mo
  • UGC Video Add-On — +$95
  • Review Management — +$99/mo
  • Paid Ads Management — +$195/mo
See all add-ons on Pricing →

Setup takes one 20-minute brand call. First post goes live within 5 business days. Different industry? See all Industry Cubes.

Get your Mondays back — and improve your social media game every single week.

Start with the Mortgage Brokers Cube