Health & Wellness — Social Media Vertical
Most people don't understand what physical therapy actually involves until they need it — and referring physicians want proof it works. We turn your patient education and (consented) progress into a steady presence that earns both. The goal is simple: make the referral easy for a physician to give, and easy for a patient to say yes to.
No contracts. Cancel anytime in one click. First posting cycle live within 5 business days.
Without clear, reassuring content explaining what to expect, the referral to “go see a PT” can feel vague and easy to skip. A physician can say “go see a physical therapist” in thirty seconds, but if the patient has no idea what that first visit looks like, it's easy for the referral to quietly turn into a phone call that never gets made.
A patient's progress — less pain, more range of motion, back on their feet — is real proof your clinic works, but it never leaves the treatment room to reach the next patient or referring doctor. A patient regaining range of motion after surgery, or walking without pain for the first time in months, is exactly the kind of proof that convinces the next hesitant patient — but without a system for capturing it (with consent), it simply never leaves the treatment room.
Physicians and patients alike are more likely to refer to a clinic that looks active, current, and clearly good at what it does. Physicians refer to clinics they can vouch for, and an active, professional online presence is one of the easiest signals they use to judge that — a dormant profile can quietly move you down their mental list, even if your outcomes are excellent.
A course of PT often runs eight, ten, twelve visits, and it's common for patients to feel “good enough” halfway through and start skipping appointments. Consistent, encouraging content that reinforces why finishing the plan matters gives your front desk one more tool besides a reminder call.
Clear explainers on common injuries, what PT actually involves, and what recovery looks like — content that makes the referral easier to say yes to. What a typical plan of care looks like, what to expect after a specific type of surgery, how to tell when it's time to see a PT instead of waiting it out — the answers that make the referral easier to accept.
Short, professional clips of real exercises and clinic life — the format that shows prospective patients exactly what to expect. A short clip of a common home-exercise routine, explained clearly, shows prospective patients exactly what working with your clinic actually involves before they ever book a first visit.
Consented recovery wins and 5-star reviews turned into branded social proof for the next patient and the next referring provider. With consent on file, a patient's described experience — in their own words — becomes some of the most convincing proof a referring physician or hesitant new patient will see.
Comments and DMs about referrals, insurance, and availability answered same business day, before that lead looks elsewhere. Questions about whether a referral is required, what insurance covers, and first-visit availability get answered same business day, before that lead looks elsewhere.
Posted where patients and referral sources look — Instagram, Facebook, TikTok, Pinterest, and Threads on every plan, six platforms with LinkedIn added on Cube Prime for reaching referring physicians. We also format content for LinkedIn on Prime plans specifically because referring physicians and case managers are more likely to see it there than on Instagram.
Which content drove the most new-patient inquiries, and what we're focusing on next month. We'll show you plainly whether education content or recovery stories are driving more inquiries, and adjust the next month's mix accordingly.
Week one, we plan around your clinic's calendar — a new service line, a seasonal focus like sports injuries in the fall or slip-and-fall content in icy months. Weeks two and three, education and recovery content goes out on schedule while we monitor referral and insurance questions in the comments. Week four, we review what resonated most and use it to shape next month's plan. Every post is drafted for your review first.
Yes, and that's usually our default. We can describe a recovery in general terms — the injury type, the course of care, how the patient is doing now — without using a name or identifying photo, or we can use a named, photographed story if the patient has signed a consent form. You choose which patients, if any, are ever featured.
Physical Therapy — tailored to your industry
Per clinic, billed monthly. Multi-location practices: ask about the practice rate.
$95/mo
A steady, on-brand presence to get you visible.
$295/mo
Build real momentum for your industry.
$395/mo
Our most popular plan for your industry.
$495/mo
Maximum reach, fastest turnaround, done-for-you.
Every plan is a starting point. Mix in exactly what your physical therapy needs.
Setup takes one 20-minute brand call. First post goes live within 5 business days. Different industry? See all Industry Cubes.
