Health & Wellness — Social Media Vertical
Reaching out for support is hard enough on its own. We keep your practice's online presence warm, current, and genuinely reassuring — so the person searching for help tonight finds a practice that already feels like the right fit. Nothing about that presence should ever feel clinical, salesy, or like it's asking someone to perform their struggle for an audience — it should simply feel like a calm, credible place to start.
No contracts. Cancel anytime in one click. First posting cycle live within 5 business days.
A confusing, clinical, or inactive online presence adds one more barrier right when someone has finally worked up the nerve to look for help. Someone who's finally decided to look for a therapist is often anxious about the search itself — a confusing website, an inactive profile, or content that feels cold and clinical can be enough to make them close the tab and put it off another few months.
Prospective clients read your website and your presence long before they ever book a consult — it's often how they decide if you're the right fit. Because so much of therapy is about fit, prospective clients are often quietly asking themselves “does this person seem like someone I could talk to” long before they ever fill out an intake form — and a practice's tone online is one of the few signals they have to go on.
Between sessions there's rarely room to write, plan, and post — exactly the consistency that keeps a caseload full. Marketing a practice ethically takes real thought — what to say, what never to imply, how to stay warm without overstepping — and that's exactly the kind of careful work that's hardest to do well in the gaps between sessions.
A lot of therapy marketing leans on dramatized before-and-after narratives or borrowed client stories, and it can come across as using someone's pain to sell a service. Content that respects that boundary — informative without being exploitative, warm without inventing outcomes — is harder to produce consistently, which is often why practices default to posting nothing at all rather than risk getting it wrong.
Gentle, non-clinical posts on common concerns and what therapy actually looks like — content that lowers the barrier to reaching out, never content that dramatizes struggle. Content on recognizing burnout, understanding what different therapy approaches actually involve, or gently normalizing the idea of asking for help — written to inform, never to diagnose or dramatize.
Short, calm introductions to you and your practice — often the first real sense of “fit” a prospective client gets before ever calling. A short, unhurried introduction to your space or your general approach to sessions gives a prospective client a real sense of tone before they ever have to make a phone call.
Your credentials, specialties, and practice philosophy turned into clear, professional graphics — social proof built on trust signals, never client testimonials. Licensure, specialties, and years in practice, presented plainly and professionally — the kind of factual credibility signal that builds trust without ever asking a client to share their story publicly.
Inquiries about availability and fit answered same business day, always with the same care and confidentiality your practice already runs on. Every message is handled with the same confidentiality your practice already operates under — no public replies that could identify someone as having reached out, ever.
Posted where people quietly search for support — Instagram, Facebook, TikTok, Pinterest, and Threads on every plan, six platforms with LinkedIn added on Cube Prime for referral-source visibility. We keep the tone consistent across every platform — calm and informative, never performative — because the format changes but the discretion your clients deserve doesn't.
What content resonated and drove inquiries, and what we're focusing on next month — reviewed with the same discretion as everything else we post. We'll tell you plainly what content is resonating — without ever tying that back to any identifiable person — so you can see what's working in the aggregate only.
Week one, we plan content around general themes relevant to your specialties — stress, life transitions, relationship concerns — never around any specific client. Weeks two and three, posts go out on a steady, calm schedule while inquiries are answered discreetly and promptly. Week four, we review what's resonating in the aggregate and shape the next month's themes. Every draft is reviewed by you first, with the same care your practice already applies to everything it puts into the world.
No. We never request, reference, or imply any specific client's information in your content, and we won't suggest testimonial-style posts even if a client offers one. Everything we write is general, educational, and built around your credentials and approach — never around anyone who has trusted your practice with something personal.
Mental Health & Counseling — tailored to your industry
Per practice, billed monthly. Group practices: ask about the practice rate.
$95/mo
A steady, on-brand presence to get you visible.
$295/mo
Build real momentum for your industry.
$395/mo
Our most popular plan for your industry.
$495/mo
Maximum reach, fastest turnaround, done-for-you.
Every plan is a starting point. Mix in exactly what your mental health & counseling needs.
Setup takes one 20-minute brand call. First post goes live within 5 business days. Different industry? See all Industry Cubes.
