IncubeSocial

Home & Trades — Social Media Vertical

The name they call before the AC dies, not just after.

Between attic crawls, rooftop units, and calls that come in the second it hits 100 degrees, you don't have time to post — so we turn your service calls and maintenance visits into content that keeps your name on top when the next unit fails.

No contracts. Cancel anytime in one click. First posting cycle live within 5 business days.

Built for the tech in the attic, not a marketing department.

  • You're only found in a crisis

    If the AC only gets you a call when someone's system is already dead, you're stuck competing on who can show up fastest and cheapest. Staying visible year-round wins the tune-up and replacement jobs too — the ones with real margin, booked on a homeowner's schedule instead of an emergency dispatch.

  • Big brands out-market you locally

    National franchises spend heavily to own the top of Google and Instagram in your area. Consistent, real content is how a local shop stays visible next to them without matching their ad budget — the goal isn't out-spending them, it's simply not disappearing between now and the next breakdown.

  • Maintenance customers forget you exist

    The homeowner you serviced last spring won't think of you again until something breaks — unless they keep seeing your name between now and then. A membership or tune-up plan only renews if the customer remembers it exists.

  • The whole season is a scramble

    The first 100-degree day floods every HVAC company's phones at once. Whoever homeowners already recognize gets the call first; everyone else is a name they're Googling from scratch under pressure, comparing whoever answers.

  • No time between calls to think about marketing

    When it's 105 outside, there's no spare hour in anyone's day to plan a content calendar. Marketing is the first thing that gets dropped during the busiest, most profitable stretch of the year — exactly when staying visible matters most.

What runs every month for your HVAC business

01

Before & after job posts

Send a few photos from a unit swap or duct job; we turn them into a clean before/after post that shows homeowners the difference a real tech makes, not a stock photo of a generic condenser unit.

02

Seasonal urgency content

Timed posts ahead of the first heat wave and the first cold snap — exactly when homeowners start thinking about their system, before it fails, so you're already visible before the rush hits everyone at once.

03

Review & testimonial graphics

Your best 5-star reviews turned into branded graphics that build trust with the next homeowner deciding who to call when the AC quits, drawn only from reviews you've actually received.

04

Maintenance-plan reminders

Friendly, recurring content that keeps last spring's tune-up customer thinking of you at the next filter change, not just at breakdown — the difference between a renewing membership and a customer who quietly lapses.

05

Instagram, Facebook, TikTok & more

Posted across Instagram, Facebook, TikTok, Pinterest, and Threads on every plan — six platforms including LinkedIn on Cube Prime, useful for property manager and builder relationships.

06

Monthly performance recap

Which post drove the most calls, which season and service area performed best, and what we're pushing before the next weather swing — a short, plain-language rundown, not a dashboard you have to decode.

07

What a week with us actually looks like

You send whatever you've got — a photo of a condenser swap, a duct job, even just a quick phone snap from the truck. We turn it into posts, write the captions, and rotate them across your platforms through the week. If it's peak season and you've got nothing to send, the account keeps running on seasonal and maintenance content already in the queue.

08

What if this is our busiest week of the year and we forget you exist?

That's expected, and it's exactly why the plan doesn't depend on you remembering us mid-heat-wave. Content keeps posting on schedule whether or not you send anything that week — the whole point is one less thing on your plate during the busiest stretch.

09

How soon will this actually move the needle on calls?

Staying visible is a compounding effort, not a same-day fix — the value shows up as the next equipment failure hits and your name is already familiar instead of a cold search result. We'll tell you plainly what's working in the monthly recap rather than promising a number we can't back up.

10

Do I need to review every single post before it goes out?

Only if you want to. Most HVAC owners skim the monthly recap and let the week-to-week posting run on its own once the brand voice is dialed in; anyone who wants eyes on everything first can ask for that instead.

HVAC Contractors — tailored to your industry

Three ways to get your HVAC Contractors social handled.

Per HVAC business, billed monthly. Multi-crew and multi-location operations: ask about volume pricing.

Cube Start

$95/mo

A steady, on-brand presence to get you visible.

  • 5 platforms, 1 posts + 1 stories / week
  • 25 comment replies/mo
  • Human review on every post
  • Profiles optimization (one-time)
  • Content calendar
  • Monthly Summary reporting
  • Before & after job posts

Cube Grow

$295/mo

Build real momentum for your industry.

  • 5 platforms, 2 posts + 2 stories / week
  • 50 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Carousel graphics
  • Content calendar
  • Active Engagement
  • Performance Report reporting
  • Seasonal urgency content

Cube Active

$395/mo

Full-funnel posting for your industry.

  • 5 platforms, 3 posts + 3 stories / week
  • 100 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Branded graphics + captions
  • Generative graphics
  • Content calendar
  • Hashtag research
  • Active Engagement
  • Strategy Report reporting

Build your own — add anything to any plan

Every plan is a starting point. Mix in exactly what your hvac contractors needs.

  • Priority Content Delivery — +$55
  • Extra Social Platform — +$79/mo
  • UGC Video Add-On — +$95
  • Review Management — +$99/mo
  • Paid Ads Management — +$195/mo
See all add-ons on Pricing →

Setup takes one 20-minute brand call. First post goes live within 5 business days. Different industry? See all Industry Cubes.

Get your Mondays back — and improve your social media game every single week.

Start with the HVAC Contractors Cube