IncubeSocial

Home & Trades — Social Media Vertical

Let the dirt-to-clean shot do the selling.

A driveway or a set of siding that goes from grimy to spotless in an afternoon is some of the most shareable proof-of-work in any trade — and most of it disappears the same day it's done. We turn it into the content that fills your schedule.

No contracts. Cancel anytime in one click. First posting cycle live within 5 business days.

Built for the crew with the pressure washer, not a marketing department.

  • Your best proof only lasts one day

    A pressure-washing or window job looks incredible for about 24 hours before it's just a clean house again. If nobody captured it, that transformation never earns you the next job — the single most dramatic moment in the whole service disappears with nothing to show for it.

  • Curb-appeal moments get missed

    Homeowners think about exterior cleaning right before a big event, a listing photo, or when the neighbors' place suddenly looks better than theirs. If you're not visible in that exact window, someone else gets the call, often just because they searched first.

  • Reviews sit unused

    Every homeowner amazed at how clean their siding or driveway turned out is a testimonial you never posted. We turn that into content that books the next one instead of a compliment that only you and the homeowner ever heard.

  • This is an easy service to forget exists

    Unlike lawn care or pool service, exterior cleaning isn't usually a recurring subscription in most people's minds — it's something they think of once a year, if that. Staying visible is what turns "we should get that pressure washed sometime" into an actual booked job.

  • Dirt-to-clean content is genuinely satisfying, and underused

    A dirty driveway or grimy siding turning spotless is some of the most naturally shareable "satisfying video" content in any trade — and most exterior cleaning companies aren't capturing it at all, let alone consistently.

What runs every month for your cleaning business

01

Before & after clean posts

Send photos from a pressure-washing, window, or gutter job; we turn them into a dramatic before/after post that shows exactly what a difference the job makes, straight from your own work.

02

Seasonal & curb-appeal content

Timed posts ahead of spring cleaning, pre-listing season, and big-event prep — exactly when homeowners start thinking about how their exterior looks to guests or buyers.

03

Review & testimonial graphics

Your best 5-star reviews turned into branded graphics that build trust with the next homeowner deciding who cleans their driveway or siding, built only from real reviews you've received.

04

Real-estate & realtor-relationship content

Posts built to catch the eye of agents prepping listings, a steady referral source most cleaning companies never actively market to even though it can become a recurring pipeline of its own.

05

Instagram, Facebook, TikTok & more

Posted across Instagram, Facebook, TikTok, Pinterest, and Threads on every plan — six platforms including LinkedIn on Cube Prime, useful for realtor and property manager relationships.

06

Monthly performance recap

Which post drove the most bookings, which service area engaged most, and what we're pushing next month, in plain language.

07

What a week with us actually looks like

The single most important thing is timing: send the before shot right when you arrive and the after shot the moment the job's done, while the water's still drying on the concrete. We turn that same-day pair into the dramatic transformation post and rotate it into the week's schedule with the rest of your content.

08

What if we always forget to take the before photo?

That's the most common miss in this trade — a quick reminder habit, like snapping a photo the moment the crew pulls up before unloading equipment, solves most of it. We can also work with just an after photo when that's all there is; it's simply less dramatic than a paired shot.

09

How soon will this actually book more jobs?

Because exterior cleaning isn't a service people think about often, the value is in staying visible so you're remembered at the exact moment someone decides their driveway or siding finally needs attention — that's a gradual, ongoing effect, not a single-post spike.

10

What if a job doesn't fully remove a stain and a customer's unhappy?

Some stains genuinely don't come out completely no matter how good the work is. If that becomes a public complaint, we'll help you respond honestly about what pressure washing can and can't do, rather than overpromising or getting defensive.

Home & Exterior Cleaning — tailored to your industry

Three ways to get your Home & Exterior Cleaning social handled.

Per cleaning business, billed monthly. Multi-crew operations: ask about volume pricing.

Cube Start

$95/mo

A steady, on-brand presence to get you visible.

  • 5 platforms, 1 posts + 1 stories / week
  • 25 comment replies/mo
  • Human review on every post
  • Profiles optimization (one-time)
  • Content calendar
  • Monthly Summary reporting
  • Before & after clean posts

Cube Grow

$295/mo

Build real momentum for your industry.

  • 5 platforms, 2 posts + 2 stories / week
  • 50 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Carousel graphics
  • Content calendar
  • Active Engagement
  • Performance Report reporting
  • Seasonal & curb-appeal content

Cube Prime

$495/mo

Maximum reach, fastest turnaround, done-for-you.

  • 6 platforms, 4 posts + 4 stories / week
  • 150 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Branded graphics + captions
  • Carousel graphics
  • Generative graphics
  • Content calendar
  • Hashtag research
  • Active Engagement
  • Instagram followers growth
  • Strategy Report reporting
  • SEO foundation + 2 articles/mo
  • 1 UGC video/month

Build your own — add anything to any plan

Every plan is a starting point. Mix in exactly what your home & exterior cleaning needs.

  • Priority Content Delivery — +$55
  • Extra Social Platform — +$79/mo
  • UGC Video Add-On — +$95
  • Review Management — +$99/mo
  • Paid Ads Management — +$195/mo
See all add-ons on Pricing →

Setup takes one 20-minute brand call. First post goes live within 5 business days. Different industry? See all Industry Cubes.

Get your Mondays back — and improve your social media game every single week.

Start with the Home & Exterior Cleaning Cube