IncubeSocial

Home & Trades — Social Media Vertical

Let your finished projects do the selling.

You're managing subs, permits, and a job site that changes every week — not building a portfolio. We turn your project photos into the kind of before-and-after content homeowners scroll through for months before they ever call a contractor.

No contracts. Cancel anytime in one click. First posting cycle live within 5 business days.

Built for the GC running the job site, not a marketing department.

  • Homeowners research for months before calling

    A kitchen or bath remodel is a big decision — most homeowners scroll Instagram and Houzz for weeks before reaching out, saving photos and comparing styles long before they request a single quote. If your finished work isn't there, you're invisible during the entire research phase, not just the final decision.

  • Your best proof is buried in a phone

    Every completed remodel is proof you can be trusted with someone's home for six weeks. Those photos sitting in your phone, or a crew member's phone, aren't doing anything until they're in front of the right homeowner at the moment they're deciding who gets the job.

  • Trust matters more than for almost any other trade

    You're not just fixing a leak — you're in someone's house for a month, around their kids and their furniture and their daily routine. A real, consistent online presence is what makes a homeowner comfortable handing you the keys before they've ever met your crew in person.

  • Every remodel looks the same in a bad photo

    A rushed, poorly lit phone snap can make even great work look mediocre, and a lot of genuinely skilled contractors are losing bids to worse work that just happened to get photographed better.

  • Subcontractor horror stories make homeowners cautious

    Everyone knows someone with a remodel-gone-wrong story — a job that ran months over, a crew that vanished mid-project. Consistent, honest content is one of the few ways to visibly signal you're not that story before a homeowner ever signs a contract.

What runs every month for your contracting business

01

Before & after project posts

Send photos from a kitchen remodel, addition, or renovation; we turn them into a clean before/after post that shows the transformation a homeowner is picturing for their own home, shot and captioned to actually do the project justice.

02

Project-progress video

Short clips from demo day through final walkthrough — the format homeowners actually watch when they're deciding who gets to redo their kitchen, because it shows the process, not just a finished-room reveal.

03

Review & testimonial graphics

Your best 5-star reviews turned into branded graphics that reassure the next homeowner you'll finish on time and treat their home right, using only reviews you've genuinely received.

04

Trade & craftsmanship spotlights

Content that shows the real skill in your framing, tile work, or cabinetry — the details that separate a real contractor from a subcontractor roulette a homeowner has no way to vet otherwise.

05

Instagram, Facebook, TikTok & more

Posted across Instagram, Facebook, TikTok, Pinterest, and Threads on every plan — six platforms including LinkedIn on Cube Prime, useful for architect and designer partnerships.

06

Monthly performance recap

Which project post drove the most inquiries, which service area engaged most, and what we're pushing next month, in a short call or written recap.

07

What a week with us actually looks like

You send whatever progress photos or clips you grabbed on site that week — demo day, framing, the final walkthrough, doesn't matter which stage. We build them into a posting sequence that tells the project's story over several weeks rather than dumping it all in one post, and you get to see everything before it's scheduled.

08

What if a project runs months and there's nothing new to show for a while?

That's normal for remodels — drywall and inspections don't make great content. We space out the posts you do send across the slow stretches and lean on craftsmanship spotlights and past-project throwbacks so the account doesn't go dark during the boring middle of a job.

09

How long before this actually turns into more booked estimates?

Because remodel decisions take homeowners weeks or months, the payoff isn't immediate — it's being the contractor whose work they've already been seeing by the time they're ready to request a quote. That's a compounding effect, not a one-post result.

10

What if a job goes over budget or runs late and a client posts about it?

We won't pretend that never happens in this trade. If it does, we'll help you respond honestly and professionally rather than deleting or ignoring it — a calm, accountable public response often does more for trust than a spotless record would.

General & Remodeling Contractors — tailored to your industry

Three ways to get your General & Remodeling Contractors social handled.

Per contracting business, billed monthly. Multi-crew operations: ask about volume pricing.

Cube Start

$95/mo

A steady, on-brand presence to get you visible.

  • 5 platforms, 1 posts + 1 stories / week
  • 25 comment replies/mo
  • Human review on every post
  • Profiles optimization (one-time)
  • Content calendar
  • Monthly Summary reporting
  • Before & after project posts

Cube Grow

$295/mo

Build real momentum for your industry.

  • 5 platforms, 2 posts + 2 stories / week
  • 50 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Carousel graphics
  • Content calendar
  • Active Engagement
  • Performance Report reporting
  • Project-progress video

Cube Prime

$495/mo

Maximum reach, fastest turnaround, done-for-you.

  • 6 platforms, 4 posts + 4 stories / week
  • 150 comment replies/mo
  • Human review on every post
  • Profiles optimization (ongoing)
  • Branded graphics + captions
  • Carousel graphics
  • Generative graphics
  • Content calendar
  • Hashtag research
  • Active Engagement
  • Instagram followers growth
  • Strategy Report reporting
  • SEO foundation + 2 articles/mo
  • 1 UGC video/month

Build your own — add anything to any plan

Every plan is a starting point. Mix in exactly what your general & remodeling contractors needs.

  • Priority Content Delivery — +$55
  • Extra Social Platform — +$79/mo
  • UGC Video Add-On — +$95
  • Review Management — +$99/mo
  • Paid Ads Management — +$195/mo
See all add-ons on Pricing →

Setup takes one 20-minute brand call. First post goes live within 5 business days. Different industry? See all Industry Cubes.

Get your Mondays back — and improve your social media game every single week.

Start with the General & Remodeling Contractors Cube