01
Patient-education content
Clear, reassuring posts that answer the questions patients actually ask — positioning you as the trusted, approachable expert. Think seasonal check-up reminders, plain-language explainers of what a first visit involves, and answers to the questions patients actually type into a search bar at 11pm instead of asking out loud in the waiting room.
02
Service & provider spotlights
Warm explainers of what you offer and who you are, so the right patient feels comfortable choosing your practice. A short introduction to a new hire, a plain explanation of a service patients often ask about, or a simple “meet the team” post that makes the practice feel like people, not just a listing.
03
Reviews & patient stories
Your 5-star reviews and shareable patient wins (with consent) turned into professional social proof that earns trust. We watch for new reviews as they come in and turn the strongest ones into simple, professional graphics, so the good feedback a patient already gave you keeps working long after their appointment ended.
04
Seasonal & wellness reminders
Timely, helpful prompts — checkup season, wellness tips, service reminders — that keep your practice top of mind. Flu season, back-to-school physicals, New Year check-ins — the calendar prompts that give a patient a reason to book now instead of “sometime soon,” timed to when they're already thinking about it.
05
Instagram, Facebook, TikTok & more
Posted where patients discover providers — Instagram, Facebook, TikTok, Pinterest, and Threads on every plan, six platforms with LinkedIn added on Cube Prime for multi-provider practices building referral relationships. We also handle the format differences between platforms — a still graphic sized for Facebook isn't the same crop or length as a short-form video — one more reason DIY posting tends to stall out after a few weeks.
06
Monthly performance recap
Which topics drove the most booking inquiries, and what we're focusing on next month. A short, plain-English call or written summary, not a dashboard you have to learn to read, so you always know what's working without spending your own time digging through analytics.
07
What an actual month looks like
Week one, we're usually finalizing next month's content around your calendar — new services, seasonal timing, anything coming up at the practice. Weeks two and three, posts go out on schedule while we watch comments and messages for booking questions. Week four, we look at what performed best and use it to shape next month's plan. You see drafts before anything publishes; you're never blindsided by what's on your own feed.
08
Do I have to write or approve everything myself?
No — that's the point. You get a simple approval step before anything goes live, not a blank content calendar to fill in yourself. Most practices spend a few minutes a month reviewing drafts and flagging swaps, not hours writing captions between patients.