12 Questions to Ask Before You Hire a Social Media Manager or Agency
Before a client hires a wedding photographer, they check the portfolio. Before they hire a contractor, they ask for references.…
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From the team
Ideas & tips for your social content
Practical, no-jargon posts on running social media for a small business — what to post, why it works, and how we do it for clients every day.
12 Questions to Ask Before You Hire a Social Media Manager or Agency
Before a client hires a wedding photographer, they check the portfolio. Before they hire a contractor, they ask for references.…
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Social Media Marketing for Restaurants: What Actually Works in 2026
A restaurant’s kitchen has better content in it than most brands could ever script — steam coming off a pan,…
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Social Media for Plumbers and Home Service Pros: A No-Nonsense Guide
A homeowner with a burst pipe at 11pm isn’t searching Google. They’re scrolling Facebook groups and Instagram, looking for the…
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Best Times to Post on Instagram, Facebook, and TikTok in 2026
Post at 9am and get three likes by lunch. Post the exact same content at 7pm and it does five…
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Social Media Rules Every Law Firm Should Know Before Posting
An attorney’s Facebook post got a state bar complaint filed against it once — not because it lied, but because…
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How Often Should a Small Business Actually Post? (Platform-by-Platform)
One article says post three times a week on Instagram, the next says every day would work better, and the…
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What “Cancel Anytime” Actually Means When You’re Comparing Social Media Contracts
An “annual discount” that saves you fifteen percent but locks you into a contract you can’t exit is not a…
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Before-and-After Content for Med Spas and Salons: What’s Legal (and What Isn’t)
A med spa posts a Botox before-and-after. Great engagement, exactly what the algorithm wants to see, exactly what a prospective…
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In-House vs. Agency vs. Flat-Fee Service: What a Social Media Manager Really Costs
Ask three small-business owners what a “social media person” costs and you’ll get three completely different numbers, because they’re not…
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How Much Does Social Media Management Cost in 2026? (Real Numbers)
An in-house social media hire runs $65,000 to $102,000 a year once you add taxes, benefits, and the tools they…
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What Real Estate Agents Get Wrong About Social Media (And How to Fix It)
Scroll through most real estate agent feeds and you’ll see the same thing: listing, listing, listing, maybe a “Just Sold”…
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DIY vs. Hiring Help: A Realistic Cost-and-Time Breakdown for Small Business Owners
Ask a small business owner how much time their social media takes and most say “an hour or two a…
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